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The anchor text is the text used in the link pointing to your site. An example is if you were to use the words Real Estate Attorney, your text link would look like this: Real Estate Attorney. Your link anchor text should always contain your primary keywords. Using the example above, if you’re linking to an internal page on your website (known as deep linking) and your link anchor text is optimized for the search term “Real Estate Attorney”, you will want to use those specific keywords in the links pointing to that page.
The reason for having your most important keywords in your text links is that search engines determine how and where to rank a website based on the words that are included in the links pointing at your website. If you want to rank high for the search term “German shepherd puppies”, your links needs to include those words so your text link looks like this: German shepherd puppies.
Using your most important keywords in the anchor text of your links will have a huge effect on your rankings.
Every link you get from us will be an anchor text and they will always point to the appropriate page within your website—all at no extra cost.
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